Content Marketing Executive - Loyalty
Job Posting Start Date: 30 Dec 2024
Location: Gurgaon, HR, IN
Company: InterGlobe Aviation Ltd
IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.
We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian market. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Job Description
We are seeking a talented and creative Content Writer with 2-3 years of experience to join our dynamic team. The ideal candidate will have a flair for crafting compelling content across various platforms and an understanding of SEO best practices. This role involves producing high-quality written material that engages audiences, drives traffic, and supports brand and marketing goals.
• Create compelling content for website, app, email and sms campaigns, brochures, sales material and other digital and offline platforms.
• Edit and proofread content for marketing materials.
• Research and write original, audience-focused, engaging pieces aligned with brand voice and objectives.
• Adapt tone and style to suit target audiences and specific platforms.
• Continuously refine content strategies to meet KPIs.
• Assist in the development and implementation of content strategies to achieve marketing objectives.
• Understanding of SEO is a must. Incorporate SEO principles to enhance content visibility and ranking.
• Conduct keyword research and integrate them seamlessly into content.
• Stay updated on industry trends and competitors. Research topics thoroughly to ensure accuracy and depth in content.
• Work closely with the marketing, design, and product teams to align content with broader business objectives.
• Contribute to brainstorming sessions for content strategy and campaign ideas.
• Help manage timelines, deliverables and content output for campaigns, ensuring smooth execution.
• Stay updated on industry trends and bring fresh ideas to content creation.
Expected Work:
• Content creation and optimization
• Proof reading and editing
• SEO understanding
• Research and trend analysis
• Coordination and creative collaboration
Qualifications:
• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 2-3 years of professional content writing experience in a similar role.
• Exceptional command of the English language, including grammar, style, and tone.
• Ability to craft unique and engaging content for diverse audiences.
• Strong organizational skills with attention to detail and the ability to manage multiple tasks
• Creative thinking and an eagerness to learn and grow in the marketing field.
• Team player with strong collaboration and communication skills.
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxx@goindigo.in). Please report any fake job offer to eco.goindigo.in