Lead Engineer/ Mar Tech
Job Posting Start Date: 10 Feb 2025
Location: Gurgaon, HR, IN
Company: InterGlobe Aviation Ltd
IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.
We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian market. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.
Job Description
Lead Engineer/ MarTech
Department - Digital
Base Location - Gurugram
Work Mode - Onsite
Travel Required - On Requirement Basis
Role:
Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
Conduct vendor assessment, IndiGo’s MarTech/ AdTech capability assessment.
Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.
Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.
Requirement:
Bachelor’s degree in marketing, Business Administration, Computer Science, or a related field. Master's degree preferred.
Proven experience (5-7 years) in Martech consulting, digital marketing, or related roles.
In-depth knowledge of Martech platforms and tools such as CDP systems( Adobe RT-CDP, Salesforce Data Cloud, Treasure Data etc.), CRM systems (e.g., Salesforce, HubSpot), marketing automation (e.g., Webengage, Netcore, Moengage, Salesforce, Adobe Journey Optimizer), analytics (e.g., Google Analytics, Adobe Analytics), etc.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.
Project management experience, including the ability to manage multiple projects simultaneously and drive them to successful completion.
Certification in relevant Martech platforms/tools is a plus.
Understanding of Adtech platforms – Google Ads, Facebook, DSPs (Dv360, TTD, Adobe, Xandr, Amazon), DMPs (Salesforce), Adservers (DCM, Sizmek), BAV platforms (IAS, DoubleVerify, Channel Factory) is a plus.
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.
IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxx@goindigo.in). Please report any fake job offer to eco.goindigo.in