Social Media Content Creator

Job Description

Position Overview: As a Social Media Content Creator at IndiGo, you will be responsible for developing engaging and innovative content for our social media platforms to promote brand awareness, engage with our audience, and drive customer engagement and loyalty. You will work closely with the Marketing team to conceptualize, create, and distribute captivating content that resonates with our target audience and aligns with our brand values.

Key Responsibilities:

1. Develop creative and compelling content for IndiGo's social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
2. Create, ideate, direct and produce visually appealing graphics, images, videos, and other multimedia content to accompany social media posts.
3. Be well versed in short form content creation, edits and shoots
4. Monitor social media trends, conversations, and feedback to identify opportunities for content creation and engagement.
5. Collaborate with the larger Marketing team to develop social media campaigns and initiatives that support brand objectives and marketing strategies.
6. Maintain a consistent brand voice and messaging across all social media channels.
7. Analyze social media performance metrics and to plan content calendar
8. Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing and content creation.

Key Competencies:

1. Creativity and Innovation: Ability to think creatively and develop original ideas for social media content that capture audience attention and drive engagement.
2. Strong Visual and Written Communication Skills: Proficiency in graphic design, photography, videography, and copywriting to create compelling multimedia content for social media platforms.
3. Social Media Savvy: In-depth knowledge of various social media platforms, trends, algorithms, and best practices for content distribution and engagement.
4. Brand Awareness: Understanding of brand identity, values, and positioning to ensure consistency in messaging and representation across social media channels.
5. Collaboration and Teamwork: Capacity to work collaboratively with cross-functional teams, including Marketing, Communications, Customer Service, and Creative, to achieve common goals and objectives.
6. Adaptability and Agility: Flexibility to adapt to changing priorities, timelines, and market dynamics in a fast-paced and dynamic environment.
7. Attention to Detail: Strong attention to detail and accuracy in content creation, editing, and proofreading to maintain high-quality standards.
8. Customer Focus: Dedication to understanding customer needs, preferences, and feedback to create content that resonates with and adds value to our audience.
9. Passion for Travel: Enthusiasm for the travel industry and a genuine passion for sharing travel experiences and inspiring others through storytelling on social media platforms.

Education & Experience 

1. Minimum Graduation is required as a qualification.
2. Minimum 2 years of Social media content creation is preferred
3.  Required Skills:
   1. Shooting Videos
   2. Editing
   3. Content Design
   4. Savvy with Social media trends and algorithms

“At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers.
Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their – but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status.”